Atwood Health Club Consulting Launches New Website Services
Natick, MA (PRWEB) August 09, 2011
John Atwood, founder and managing partner of the Atwood Consulting Group stated, “The online opportunity for health clubs may be the only low hanging fruit remaining in this increasingly competitive industry. We see clubs every day that are simply not getting much marketing value from their health club website. What is remarkable is that often just a few hours of work on a health club website can radically change the impact it has on the revenues of the business.”
Prior to launching this service as a primary offering of Atwood Health Club Consulting, associates with The Atwood Group researched the current need for this kind of marketing support for gyms and other fitness related clubs in North America. The results found that approximately 85% of the clubs analyzed had subpar website and internet marketing efforts and are missing substantial revenue opportunities.
Javier Matos-Desa, the web guru with The Atwood Group, was asked about the importance of this new service. He said “The smaller and independent clubs in the health club industry have a huge opportunity to compete with the big players with internet marketing. Traditional marketing including direct mail, print and other media are budget driven so the big players just kill the little guys; but with the focus on health clubs’ websites, and with much health club and gym marketing moving to the internet, there is an even playing field for the first time. The winner in this marketing goes to the better thinker and the better strategies, not the business with the biggest marketing budget!”
The Atwood Group projects that this new service will grow to represent 20% of the health club consulting and support they provide to clients in North America
During the launch period from August thru October 2011 The Atwood Group is providing one hour free website analysis and consultation to health clubs in the US and Canada.
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