NOZA Philanthropy Data Now Directly Available to Canadian Nonprofits

Charleston, SC (Vocus/PRWEB) February 17, 2011

Blackbaud, Inc. (Nasdaq: BLKB) today announced that NOZA Philanthropy Data (NOZA) is now available directly to Canadian subscribers via NOZA is the world’s largest searchable database of charitable donations with more than 60 million American and Canadian gift records. NOZA is a service of Target Analytics™, a Blackbaud company.

“Although NOZA’s Canadian data has been available through several valued partners since 2007, we are pleased to be able to now support the Canadian nonprofit community directly with access to NOZA philanthropy data for nonprofits, fundraising consultants, and nonprofit support centers,” said Kathleen Rogers, NOZA product manager. “We have continued to assemble the most trusted Canadian philanthropic database available on the market today and look forward to providing enhanced service through direct access to more than 2 million gift records to Canadian nonprofits.”

NOZA is designed to help fundraisers identify prospects for charitable giving and understand who major donors are giving to and how much they are investing. It also enables fundraisers to better understand donors’ interests and ensure that they are asking for a targeted gift amount. Subscribers can choose to access Canadian data only or both Canadian and United States data. The database of individual, corporate and foundation donations to Canadian nonprofits of all kinds is searchable by donor name or by region. A must-have for prospect research professionals, giving history is also very helpful to development directors, major giving officers, and even small nonprofits just getting started with fundraising in helping them prepare their ask amounts.

“NOZA has become my go-to source for donation information – it is the most comprehensive giving database I’ve ever used,” said Shelly Steenhorst-Baker, Ottawa-based Carleton University’s manager, research and records. “I can’t function without having NOZA to rely upon to get that big, long-term picture of what prospects are giving to and what they are most interested in.

“My fundraisers are very happy with the quality of data I’m able to give to them, and they really rely on it. With NOZA data, I can provide them with better estimates of giving capacity, and they feel like they have a better idea of what prospects are interested in, which is very important to a University with so many potential areas to support.”

Shirley Clark, who manages annual giving at Canadian Paraplegic Association Ontario, recently subscribed to NOZA after using the free trial and realizing how simple and easy it was to use.

“I was amazed by how quick everything was to search and at the capabilities for finding valuable major giving data,” she said. “With NOZA, you can really get a sense of where prospects give, how much they give, and their potential. It is easy to qualify prospects and look at opportunities to upgrade them. Plus, it’s so fast and simple to build reports and import them into Blackbaud’s Raiser’s Edge. That allows our fundraisers to know a lot of information about the individual, helping them do better stewardship and donor cultivation.”

NOZA Philanthropy Data is a service of Target Analytics, a Blackbaud company that provides wealth screening and prospect research solutions to more than 6,000 nonprofits. It is the only comprehensive solution to help nonprofits replenish their donor pool, identify best prospects, assess donor performance, provide peer-to-peer comparisons, and ensure a nonprofit’s information is as accurate as possible.

For more information, visit, where qualified nonprofits or philanthropic consultants can request a free research pass.

NOZA representatives will also be available to demo the service at the 2011 CASE District VIII Conference, being held in Vancouver, British Columbia on February 23 to 25. David Lamb, Target Analytics senior consultant, will present the following session at the event:

–Prospect Research in a Campaign

Friday, February 25, 10:45 to 11:45 a.m.

Death and taxes…and campaigns. You can’t avoid them. A capital campaign can bring unique demands and pressures on a prospect researcher. Effective prospect research is a vital component of any successful campaign. This session will cover how a campaign should affect the activities of prospect researchers, the systems required to manage prospect information in a campaign, and the resources available for helping identify the prospects needed for the campaign.

For more information, visit

About Blackbaud

Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 24,000 organizations — including The American Red Cross, Cancer Research UK, Earthjustice, International Fund for Animal Welfare, Lincoln Center, The Salvation Army, The Taft School, Tulsa Community Foundation, Ursinus College, the WGBH Educational Foundation, and Yale University — use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Australia, Canada, Hong Kong, the Netherlands, and the United Kingdom. For more information, visit

Media Contact:

Melanie Mathos

Blackbaud, Inc.

843.216.6200 x3307

Forward-looking Statements

Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at or upon request from Blackbaud’s investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.


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